Enhancing B2B Outreach with AI in the Influencer Software Industry

Key takeaway: AI personalisation can lead to cold email open rates between 30-50% and 13% reply rates, 90% LinkedIn connection request approvals, and a 10x reduction in conversion rates.

Background and Context

• Company Profile: TRF is an influencer software solution that helps brands meet influencers and reach their marketing objectives.  ‍
• The Ideal Customer Profiles: we targeted with this solution were market managers and directors responsible for setting strategies and reaching marketing objectives. ‍
• Pre-Implementation Challenges: included high Customer Acquisition Costs (CAC), the absence of an outbound sales function, and difficulty managing marketplace growth on the influencer side of the business. 

Solution Implementation

• Decision Process: The decision for AI-enhanced outreach was driven by the need to reduce high CAC from other channels. High costs from paid search and low organic traffic prompted the move towards AI.
• Implementation Strategy: The strategy involved collecting a broad spectrum of prospects and monitoring key data triggers like job changes, awards, product launches, and brand announcements. This information was used to initiate well-timed sales sequences.
  
  Tech Stack: AirTable, GCP Cloud Functions, OpenAI API with GPT3.5 & 4

Results and Impact

• Outcomes: Implementing AI-driven sales sequences resulted in significantly higher conversion rates, with email open rates between 50-70% and LinkedIn connection rates peaking at 90%. The combination of AI with human-crafted sequences proved highly effective.

Differentiation and Value

• Unique Value Proposition (UVP): As practitioners actively engaged in testing and learning across multiple clients, the company provides actionable insights and achieves the level of personalisation necessary for impactful results.
• Best Practices and Lessons Learned: Emphasise the importance of accurate data acquisition for triggers. Utilising multiple data providers ensures reliable contact details, especially in the APAC market, where reliance on U.S. tools is limited.